![]() ![]() The ad depicts the grim reaper taking off his robes and storing his scythe, then changing into the guise of a pretty, young girl. The video argues that the true aim of the tobacco companies is to mask what they truly are: death dealers. Why would they do something so stupid? The customer is supposed to assume the companies are either being generous or, at worst, trying to appear to be generous. The producers of the ad could have easily made an argument that tar and arsenic are mixed with an addictive narcotic, but instead they point out that cigarette companies give these “valuable” products away for free. Instead of attacking the tobacco companies by, say, revealing the contents of cigarettes, the ad attacks the reason why the tobacco companies give away free samples. This ad, " Grim Reapers," commits the fallacy of attacking the motive in its attempts to attack tobacco companies. The video implies that Bush isn’t going to war for our country, but that he is going to war for oil. With each shot of the gas pump we see mounting counts, not of the volume of gas being pumped, but of the number of dead and wounded soldiers and civilians in Iraq. The ad alternates between clips of scenes associated with the Iraq was and shots of the "face" of a gas pump. ![]() The video begins with a clip of the Pentagon bombing the second clip is of the price meter on a gas pump counting away as if someone were filling up her vehicle. This ad implies that the objective of the war in Iraq was not in fact, as Bush claimed, to liberate the Iraqi people from a terrible dictator, but to ensure the profits of U.S. This ad attacking Bush's war commits the fallacy of attacking the motive. This ad is attempting to reach people who may be against gay marriage but who still support civil unions or other state sanction for gay couples. That’s where the attack on the motive comes in: the producers of this video call into question the motives of the supporters of Proposition 8 producers claim supporters’ motives are not what they claim (viz., protecting traditional families), but include a general platform of hostility to gay and lesbian rights. They seem to want viewers to know that the groups supporting Proposition 8 are “radical right wing” and that their agenda is not limited simply to denying gays the right to marry but that it extends to denying gay partners any recognition whatsoever. The producers of this ad seem to have wanted, first, to identify some of the groups that support Proposition 8 and, second, to publicize these groups’ views on gay rights and gay partnerships. 8?" commits the fallacy of attacking the motive. The Attacking the Motive Fallacy is a sub category of an ad hominem in which the second arguer attacks the first arguer’s thesis by challenging his motives behind his argument, such as what he gains or benefits from his proposed thesisĪ is for B. ![]()
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